Today, I am speaking with Awais Ahmed, co-founder and CEO of Pixxel, a space tech startup founded in India, with offices in the US, that is launching a constellation of Earth observation satellites collecting hyperspectral imagery. In this episode, we discuss Pixxel's founding journey, what they bring to the EO market, their strategy, how easy it is to use hyperspectral data, early adopters and key use cases, the investment from Accenture, how to grow the adoption of EO and more.