Listen to Marcus Oledal, Head of Business Innovation at EDRMedeso, sharing knowledge around simulations. How they have evolved from just a technical thing to creating business value. He talks about real-life applications, automating simulations, digital twins, Industry 4.0, and how the development of simulations bears similarities to program development. Also, he lets us in on what skiing has in common with simulations. How can you express the business value of simulations and increase the pace of innovation? Marcus knows. At the end of the episode, he glances towards the future predicting that simulation within the health sector will explode, and finally, he shares a few thoughts on 3D printing.