In this week's episode, I talk about the steps you can take to get people thinking about your business. This topic is often overlooked in today's digital age yet has never been more important! Finding a way to get into your ideal clients' thoughts can help you outshine your competitors and grow your business. I discuss the importance of niching down and how you speak to no one when you try to speak to everyone. I also go over how to be a storyteller and how to bring people into your story. I will share with you how to find out what keeps up your ideal client at night, build pillars for your business, and much more! 

IG: @matthew.allyn

https://www.ptba.me/gameplan