In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Peter Levitan (Twitter) about how to develop skills a client can’t ignore.

Peter has owned his own two-office agency, bought and sold 3 agencies, worked for the largest agency in the world in New York and London, wrote the book Buy This Book. Win More Pitches. The list goes on, and on, and on. Peter knows his stuff.

When talking to agency owners, Peter estimates that 80% of them don’t actually have a real, written down business plan, which is an absolutely fatal mistake.

In today’s talk, Peter explains why a business plan is so important, how to develop one, and how to use that plan to develop skills that clients can’t ignore.

Referrals are great, but if that’s all you rely on for new clients and aren’t sure how to grow beyond that, then this is the episode for you.