Intelligence; Optimised Podcast

#54 Redesigning Childcare for Productivity & National Growth | Madeline Simmonds & Jen Fleming - Part 2


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In Part 1, the conversation exposed the lived impacts of Australia’s current childcare model - from parents driving hundreds of kilometres to reach centres, to professionals unable to return to work because care options don’t fit their family needs. The discussion framed childcare not just as a social issue, but as a national productivity challenge.  

Part 2 moves from problem to policy. Todd Crowley, Madeline Simmonds and Jen Fleming unpack “Family Selected Care” - a proposed reform to the Child Care Subsidy (CCS) that would let funds follow the family rather than the centre. Parents could choose registered grandparents, nannies, or au pairs as approved carers, giving them flexibility without adding cost to government.  

The conversation builds on national debate following the Productivity Commission’s early childhood report, which called for universal childcare by 2036 but left families questioning whether flexibility was still out of reach. Simmonds and Fleming argue for a simple shift: let subsidies follow the family, not the centre. Their proposed “Family Selected Care” category within the Child Care Subsidy (CCS) would allow registered grandparents, nannies, or au pairs to receive payments the same way approved centres do.

The episode also contrasts Australia’s approach with models in the UK, France, and New Zealand, where parental choice already underpins childcare funding. The guests argue that the current system - centred on providers - fails families in rural regions, shift workers, and households managing health or disability needs.  

Key takeaways:
✔️ A direct, low-cost reform to increase workforce participation  
✔️ A pathway to recognise informal and kinship carers  
✔️ Alignment with NDIS principles of choice and control  
✔️ How current rigidity costs families and productivity alike  
✔️ A call to policymakers to modernise subsidy delivery  

For government advisers and social planners, this episode shows how subsidy design can drive both equity and productivity. It’s a grounded, data-backed conversation that challenges leaders to act before birth rates, workforce shortages, and parental stress deepen the gap.

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Intelligence; Optimised PodcastBy Todd Crowley