Quincy Johnson is a Marketing and Technology Strategist who teaches  at the University of Texas at Dallas. He lectures primarily on how to  effectively utilize social media marketing. He started in inside sales  as has discovered the wide range of social and martech as it relates to  technology companies.

For Quincy, social media is the grand Truman Show: a great experiment  to observe and document the way humans form connections and present  stories. People have access to share whatever and whenever they want.  For brands, the pandemic has forced them to create an identity and ‘meet  people where they are’ but not cross the line into just selling. Many  sales reps have had to “dust off their LinkedIn” and get down to forming  connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance,  Simon Sinek sharing tid-bits and helpful information, while still having  a selection of books and content available for purchase. For Quincy, he  argues that the executives (even via ghostwriters) needs to drive  vision and the sales teams can be on the ground making connections,  create 1 to 1 relationships. C-Suites have the ability to both garner  attention and inspire internal commitment from their teams. Evangelists  have a way of captivating audiences and crafting industry-shifting  visions.

As discussed on previous episodes, LinkedIn and Facebook have  different superpowers and can offer various techniques on engagement.  The latter is more of the ‘softer’ side of the company, in terms of  demonstrating culture and community. Quincy mentions that TikTok has an  enormous audience and brands can have the latitude to reach a variety of  niche markets; the algorithm doesn’t discriminate on previous content.  However, it’s an ever-changing platform that some videos garner a few  hundred views and one could blow up reaching multiple millions of  screens. YouTube is another, more established platform which requires  people to build a channel; there is incredible value because millions go  to the platform for information- from learning a new skill to fixing a  sink. Demonstrating expertise on how to do what you do can garner leads  and provide value. In addition, by learning how to navigate a platform,  the future workforce can become skilled and implement those systems down  the line. He advocates an entrepreneurial mindset when learning and  implementing new technologies and strategies.

This was only a high-level overview of our conversation with Quincy.  Be sure to listen to the full episode and the rest of the season on all  streaming platforms!