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#54: The Art of CAC Optimization | Lessons from a $22M Campaign | AI’s Role in Modern Marketing | Brian Leor Frankel
I'm joined by Brian Leor Frankel, Growth Consultant at Ignite.Consulting, with a background in market research and over 20 years of experience in B2B campaigns. With a passion for teaching and helping startups scale, Brian brings a unique perspective on customer acquisition cost optimization and marketing strategy.
Optimizing customer acquisition costs is crucial for startups and entrepreneurs. In this conversation, we dive into the art of CAC optimization, exploring strategies for bringing down customer acquisition costs and scaling marketing efforts. We discuss the importance of understanding customer desires and fears, creating effective messaging, and leveraging AI to improve marketing performance.
Key Discussion Points:
🔥 What's the one thing that's holding you back from achieving profitable growth?
🤔 How to identify the 20% of your marketing efforts that drive 80% of your results
📈 The surprising way to bring down customer acquisition costs by 50% or more
📊 Why most founders get AI implementation completely wrong (and how to do it right)
💡 The counterintuitive way to create messaging that resonates with your target audience
📈 How to use data to inform your marketing decisions and drive real growth
Timecodes:
0:00 - Intro
2:20 - Why CAC Starts High for Startups
6:39 - Identifying the Core Value Proposition
9:27 - How to Find & Test Messaging
13:40 - Testing Angles, Hooks & Visuals
15:55 - Budgeting Ad spend
19:07 - Using AI for Quick Sentiment Analysis
21:17 - The 5-Step Consumer Purchase Process (CPP)
30:56 - How AI Enhances the Consumer Purchase Process
32:02 - Personal Section: Long COVID & Recovery Journey
36:30 - Slowing Down While Still Being Results-Driven
37:58 - Working With Keith Ferrazzi
38:40 - Lessons From “Never Eat Alone” & Networking
40:50 - Why You Must Still Learn to Know People Yourself
41:33 - Final Thoughts on Running Campaigns Across Platforms
44:24 - Where to Find Brian Online
44:54 - Closing Thanks
Important Links:
You can reach Brian Leor Frankel at https://www.linkedin.com/in/brianfrankel
Vishesh, your host at https://vishesh.space
Checkout Ignite.Consulting
P.S. If you are writing on LinkedIn https://tryjerry.com
View all episodes
By Vishesh DuggarI'm joined by Brian Leor Frankel, Growth Consultant at Ignite.Consulting, with a background in market research and over 20 years of experience in B2B campaigns. With a passion for teaching and helping startups scale, Brian brings a unique perspective on customer acquisition cost optimization and marketing strategy.
Optimizing customer acquisition costs is crucial for startups and entrepreneurs. In this conversation, we dive into the art of CAC optimization, exploring strategies for bringing down customer acquisition costs and scaling marketing efforts. We discuss the importance of understanding customer desires and fears, creating effective messaging, and leveraging AI to improve marketing performance.
Key Discussion Points:
🔥 What's the one thing that's holding you back from achieving profitable growth?
🤔 How to identify the 20% of your marketing efforts that drive 80% of your results
📈 The surprising way to bring down customer acquisition costs by 50% or more
📊 Why most founders get AI implementation completely wrong (and how to do it right)
💡 The counterintuitive way to create messaging that resonates with your target audience
📈 How to use data to inform your marketing decisions and drive real growth
Timecodes:
0:00 - Intro
2:20 - Why CAC Starts High for Startups
6:39 - Identifying the Core Value Proposition
9:27 - How to Find & Test Messaging
13:40 - Testing Angles, Hooks & Visuals
15:55 - Budgeting Ad spend
19:07 - Using AI for Quick Sentiment Analysis
21:17 - The 5-Step Consumer Purchase Process (CPP)
30:56 - How AI Enhances the Consumer Purchase Process
32:02 - Personal Section: Long COVID & Recovery Journey
36:30 - Slowing Down While Still Being Results-Driven
37:58 - Working With Keith Ferrazzi
38:40 - Lessons From “Never Eat Alone” & Networking
40:50 - Why You Must Still Learn to Know People Yourself
41:33 - Final Thoughts on Running Campaigns Across Platforms
44:24 - Where to Find Brian Online
44:54 - Closing Thanks
Important Links:
You can reach Brian Leor Frankel at https://www.linkedin.com/in/brianfrankel
Vishesh, your host at https://vishesh.space
Checkout Ignite.Consulting
P.S. If you are writing on LinkedIn https://tryjerry.com