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🎙️In this episode, we build on the last two weeks by diving into the next essential step of wise, faith-filled marketing: identifying what your clients truly want. Using the fishing metaphor, we explore how your marketing message is your “bait,” and why too many solopreneurs announce who they are instead of speaking to the deeper outcomes their audience is actually hungry for. Drawing from Scripture and Jesus’ example of meeting real human needs, we show how effective marketing focuses on transformation, not your skillset. Through practical examples and three key questions: What are they hungry for? What bait will you use? How will you catch them? You’ll learn how to create clear, low-friction offers and lead magnets that connect with your ideal clients. Ultimately, this episode helps you see beneath surface requests, speak to real desires, and communicate in a way that builds trust, relationships, and results, all with wisdom and grace.

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