<p>What makes a remarkable brand, well…remarkable? What are their characteristics? What decisions their leaders make? What goals they pursue? Do they share similar attributes? More importantly, what can we learn from them and apply to our own experience?</p>

What makes a remarkable brand, well…remarkable? What are their characteristics? What decisions their leaders make? What goals they pursue? Do they share similar attributes? More importantly, what can we learn from them and apply to our own experience?

54 - What are the characteristics of a remarkable brand  - with Chris Kneeland

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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54 - What are the characteristics of a remarkable brand - with Chris Kneeland

54 - What are the characteristics of a remarkable brand - with Chris Kneeland