This week we will teach the five-step process to obtain a Zone of Possible Negotiation - the ZOPA- and its utility and failings. This appears in the book Negotiation Genius by Deepak Malhotra and Max Bazerman of Harvard Business School. This book is used by many MBA programs.

We discuss how this is very different than the "best alternative to a negotiated agreement "(BATNA), but uses the BATNA concept in the ZOPA formula. The ZOPA relies on intelligence we don't always get to have in practice.

The fully outfitted DIGITAL Persuasion Lab is officially open! Head on over to thepersuasionlab.com to kick the tires and see all the features to help you make the most of every negotiation! While the lab will be open indefinitely, special opening rates will not, including a one-time payment for lifetime membership! 

Got questions about the lab? Please subscribe, rate us, and let us know at [email protected]. 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.