Katelyn Workman is here for episode 542 of The Bokeh Podcast to bring us back to the basics with marketing - build a community and engage authentically! Listen in to hear principles driving this philosophy, as well as 3 simple steps that photographers can take to start building community today!

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Brand Position (2:37)

Creating a great customer experience (5:23)

Technique for time management (9:35)

Outsourcing/Delegation (15:10)

Book Recommendation (22:38)

Traction: Get a Grip on Your Business by Gino Wickman

Favorite piece of gear (30:00)

Canon 85 1.4

How did Katelyn connect her love of connecting with people with marketing? (33:45)

What is the benefit of community for a photography business? (36:31)

Steps to building community (40:58)

1. Blogging on a regular basis

2. Instagram - use IG to connect with others in the industry AND use IG stories to share about you

3. Attend or host in-person events to connect with others in the industry

4. Be persistent

What principles should photographers keep in mind when marketing to a community (50:05)

1. Serve before selling

2. Be honest and practice "real" authentic communication

3. Be consistent

What are the next steps photographers can take to begin building community (54:45)

1. Show up on stories authentically

2. Make a list of vendors to connect with

3. Create a piece of content that provides value

Links:

https://www.charitywater.org

https://katelynworkmanphotography.com

https://instagram.com/katelynworkmanphotography

https://thriftbooks.com