What are remarketing and retargeting? It's a great way to promote your products and services to customers who may have previously visited your website but didn't make a purchase.

Google Ads enables you to create remarketing lists based on the people who visit your site to target them with ads for up to days after they leave.

This podcast episode is not intended to make you a remarketing or retargeting expert.

More info about the goals of remarketing and retargeting in Google Ads PPC, discuss what the differences are between the two, then offer suggestions on how you can use these targeting methods to improve the performance of your campaigns.

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