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$54M Raised to Optimize Your Internal SaaS Spend
Welcome to The SaaS CFO Podcast. In this episode, we dive deep into the world of SaaS spend management with Sven Lackinger, co-founder and CEO of Sastrify. Sven shares his journey from founding a company in the parking technology market, which was later acquired, to launching Sastrify, a company focused on managing the lifecycle of SaaS within organizations.
He discusses the products and services offered by Sastrify and provides insights into their pricing model and customer base. Sven also shares valuable lessons learned from his extensive fundraising experience, as Sastrify secured rounds of investment ranging from seed to Series B.
Join us as Sven gives us a glimpse into the future plans for Sastrify and shares his valuable insights for other founders in the SaaS industry.
Show Notes:
00:00 Sastrify co-founder Max's overspending on SaaS licenses led to creating a company managing SaaS lifecycle and costs.
03:38 SaaS companies increasing usage-based pricing due to analytics and AI impact.
09:02 Sales growth fueled by intangible ROI, centralized SaaS stack reduces spend waste, works with finance teams and procurement over 500 FTEs.
11:27 Received early funding, formed partnership, strong growth, successful B round fundraising.
13:05 Expanding products, global markets, innovation, finance focus.
16:33 Focus on mid-market customers, aiming to grow into higher-end market.
Links:
SaaS Fundraising Stories
Aug 2021 https://www.thesaasnews.com/news/sastrify-raises-7-million-in-seed-round
Jan 2022 https://www.thesaasnews.com/news/sastrify-raises-15-million-in-series-a
May 2023 https://www.thesaasnews.com/news/sastrify-raises-32-million-in-series-b
Sven Lackinger’s LinkedIn: https://www.linkedin.com/in/svenlackinger/
Sastrify’s LinkedIn: https://www.linkedin.com/company/sastrify/
To know more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
View all episodes
By Ben Murray
5
33 ratings
Welcome to The SaaS CFO Podcast. In this episode, we dive deep into the world of SaaS spend management with Sven Lackinger, co-founder and CEO of Sastrify. Sven shares his journey from founding a company in the parking technology market, which was later acquired, to launching Sastrify, a company focused on managing the lifecycle of SaaS within organizations.
He discusses the products and services offered by Sastrify and provides insights into their pricing model and customer base. Sven also shares valuable lessons learned from his extensive fundraising experience, as Sastrify secured rounds of investment ranging from seed to Series B.
Join us as Sven gives us a glimpse into the future plans for Sastrify and shares his valuable insights for other founders in the SaaS industry.
Show Notes:
00:00 Sastrify co-founder Max's overspending on SaaS licenses led to creating a company managing SaaS lifecycle and costs.
03:38 SaaS companies increasing usage-based pricing due to analytics and AI impact.
09:02 Sales growth fueled by intangible ROI, centralized SaaS stack reduces spend waste, works with finance teams and procurement over 500 FTEs.
11:27 Received early funding, formed partnership, strong growth, successful B round fundraising.
13:05 Expanding products, global markets, innovation, finance focus.
16:33 Focus on mid-market customers, aiming to grow into higher-end market.
Links:
SaaS Fundraising Stories
Aug 2021 https://www.thesaasnews.com/news/sastrify-raises-7-million-in-seed-round
Jan 2022 https://www.thesaasnews.com/news/sastrify-raises-15-million-in-series-a
May 2023 https://www.thesaasnews.com/news/sastrify-raises-32-million-in-series-b
Sven Lackinger’s LinkedIn: https://www.linkedin.com/in/svenlackinger/
Sastrify’s LinkedIn: https://www.linkedin.com/company/sastrify/
To know more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
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