The SaaS CFO

$54M Raised to Solve Your Sales Tax Compliance


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Greetings, everyone, and welcome to another exciting episode of The SaaS CFO Podcast! 🎉 Today, we have a fantastic guest for you—Michelle Valentine, the co-founder and CEO of Anrok. 🚀 In this episode, Michelle takes us on her unique journey from venture capital and investment banking to the tech space, where she founded Anrok, a company specializing in tax compliance for software companies. 💼💡 

Michelle dives deep into the challenges and evolving landscape of US sales tax and worldwide VAT 🌐, particularly how recent legal changes and the rise of remote work 🌍 have shifted the paradigm for many businesses. She emphasizes the importance of tax compliance for SaaS companies 🧩, its impact on revenue 💵, and why founders and finance leaders need to be proactive about these issues. 💡📊 

You'll also hear about Anrok's impressive growth, innovative use of AI for streamlining tax processes 🤖📈, and their journey from seed funding to a series B round, raising over $50 million. 💰✨ Whether you're a founder, a finance leader, or just curious about the intersection of SaaS and tax, this episode is packed with invaluable information. 📚🔥 

Show Notes:  

00:00 Connecting dots backward: finance, government revenue challenges. 

06:14 E-commerce companies now collect sales tax. 

07:35 GitHub now collecting sales tax on invoices. 

11:53 Rise of remote work in software companies. 

15:35 Anrock values quality investors over quick fundraising. 

17:57 Understanding metrics nuance crucial for business success. 

20:36 Plan and time meetings strategically for fundraising. Stick to planned fundraising and process. 

26:22 AI embedding into product, streamlining finance workflows. 

28:12 Active LinkedIn and Substack presence, rock content. 

Links:  

SaaS Fundraising Stories: https://www.thesaasnews.com/news/anrok-closes-30-million-in-series-b 

Michelle Valentines’ LinkedIn: https://www.linkedin.com/in/michellevalentinehk/ 

Anrok’s LinkedIn: https://www.linkedin.com/company/anrok/ 

Anrok’s Website: https://www.anrok.com/ 

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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The SaaS CFOBy Ben Murray

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