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Greetings, everyone, and welcome to another exciting episode of The SaaS CFO Podcast! 🎉 Today, we have a fantastic guest for you—Michelle Valentine, the co-founder and CEO of Anrok. 🚀 In this episode, Michelle takes us on her unique journey from venture capital and investment banking to the tech space, where she founded Anrok, a company specializing in tax compliance for software companies. 💼💡
Michelle dives deep into the challenges and evolving landscape of US sales tax and worldwide VAT 🌐, particularly how recent legal changes and the rise of remote work 🌍 have shifted the paradigm for many businesses. She emphasizes the importance of tax compliance for SaaS companies 🧩, its impact on revenue 💵, and why founders and finance leaders need to be proactive about these issues. 💡📊
You'll also hear about Anrok's impressive growth, innovative use of AI for streamlining tax processes 🤖📈, and their journey from seed funding to a series B round, raising over $50 million. 💰✨ Whether you're a founder, a finance leader, or just curious about the intersection of SaaS and tax, this episode is packed with invaluable information. 📚🔥
Show Notes:
00:00 Connecting dots backward: finance, government revenue challenges.
06:14 E-commerce companies now collect sales tax.
07:35 GitHub now collecting sales tax on invoices.
11:53 Rise of remote work in software companies.
15:35 Anrock values quality investors over quick fundraising.
17:57 Understanding metrics nuance crucial for business success.
20:36 Plan and time meetings strategically for fundraising. Stick to planned fundraising and process.
26:22 AI embedding into product, streamlining finance workflows.
28:12 Active LinkedIn and Substack presence, rock content.
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/anrok-closes-30-million-in-series-b
Michelle Valentines’ LinkedIn: https://www.linkedin.com/in/michellevalentinehk/
Anrok’s LinkedIn: https://www.linkedin.com/company/anrok/
Anrok’s Website: https://www.anrok.com/
To learn more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
 By Ben Murray
By Ben Murray5
33 ratings
Greetings, everyone, and welcome to another exciting episode of The SaaS CFO Podcast! 🎉 Today, we have a fantastic guest for you—Michelle Valentine, the co-founder and CEO of Anrok. 🚀 In this episode, Michelle takes us on her unique journey from venture capital and investment banking to the tech space, where she founded Anrok, a company specializing in tax compliance for software companies. 💼💡
Michelle dives deep into the challenges and evolving landscape of US sales tax and worldwide VAT 🌐, particularly how recent legal changes and the rise of remote work 🌍 have shifted the paradigm for many businesses. She emphasizes the importance of tax compliance for SaaS companies 🧩, its impact on revenue 💵, and why founders and finance leaders need to be proactive about these issues. 💡📊
You'll also hear about Anrok's impressive growth, innovative use of AI for streamlining tax processes 🤖📈, and their journey from seed funding to a series B round, raising over $50 million. 💰✨ Whether you're a founder, a finance leader, or just curious about the intersection of SaaS and tax, this episode is packed with invaluable information. 📚🔥
Show Notes:
00:00 Connecting dots backward: finance, government revenue challenges.
06:14 E-commerce companies now collect sales tax.
07:35 GitHub now collecting sales tax on invoices.
11:53 Rise of remote work in software companies.
15:35 Anrock values quality investors over quick fundraising.
17:57 Understanding metrics nuance crucial for business success.
20:36 Plan and time meetings strategically for fundraising. Stick to planned fundraising and process.
26:22 AI embedding into product, streamlining finance workflows.
28:12 Active LinkedIn and Substack presence, rock content.
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/anrok-closes-30-million-in-series-b
Michelle Valentines’ LinkedIn: https://www.linkedin.com/in/michellevalentinehk/
Anrok’s LinkedIn: https://www.linkedin.com/company/anrok/
Anrok’s Website: https://www.anrok.com/
To learn more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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