Is there an easy way to decide your written brand voice, once and for all? 🤔 Enter archetypes. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. Hosts Phil and Lauren drill Ryan on the different archetypes, instant inspiration for each, and, most importantly, how to use your archetype to take your personal brand promotions strategy to new heights. If you feel lost, uninspired, or just plain confused about what (and how) you should post online, this episode is for you!