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#55 Bobby Ghoshal — 100M+ TikTok views with sticky notes and sharpies (a viral marketing masterclass)
Bobby Ghoshal is the founder of Dupe.com, a viral app with 2m+ customers to help you find duplicates of furniture or clothes.
(00:01) Wtf is Dupe??
(4:00) Bobby's genius $20 viral marketing on TikTok
(8:01) "Accidentally" is the best hook ever
(11:01) Owning words, slogans, and phrases
(13:50) Viral metrics on Instagram + TikTok
(16:45) Creator marketing with 15 separate accounts
(25:02) Nikita Bier's growth advice to Dupe
(32:32) Information Asymmetries = $$$
(37:29) DO NOT DIE - Paul Graham
(43:02) Bullish on design founders
(52:14) Long-term vision of Dupe
Jason Levin is a viral marketer and Head of Growth at Product Hunt. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
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By Jason LevinBobby Ghoshal is the founder of Dupe.com, a viral app with 2m+ customers to help you find duplicates of furniture or clothes.
(00:01) Wtf is Dupe??
(4:00) Bobby's genius $20 viral marketing on TikTok
(8:01) "Accidentally" is the best hook ever
(11:01) Owning words, slogans, and phrases
(13:50) Viral metrics on Instagram + TikTok
(16:45) Creator marketing with 15 separate accounts
(25:02) Nikita Bier's growth advice to Dupe
(32:32) Information Asymmetries = $$$
(37:29) DO NOT DIE - Paul Graham
(43:02) Bullish on design founders
(52:14) Long-term vision of Dupe
Jason Levin is a viral marketer and Head of Growth at Product Hunt. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.