<p>At SEICON 2025, "The Sports Professor" Rick Horrow interviews women's sports leader, Cindy Sisson.</p> <p>Sisson is a trailblazing sports marketing executive and Executive Director of Women in Motorsports North America, known for raising over $60 million in sponsorships and pioneering opportunities for women across motorsports.</p>

At SEICON 2025, "The Sports Professor" Rick Horrow interviews women's sports leader, Cindy Sisson. Sisson is a trailblazing sports marketing executive and Executive Director of Women in Motorsports North America, known for raising over $60 million in sponsorships and pioneering opportunities for women across motorsports.

#55- Breaking Barriers in Motorsports with Cindy Sisson

Join Rick Horrow, known as "The Sports Professor," as he delves into the business side of sports in "On The Record." With over 40 years of experience and more than $20 billion in deals orchestrated, Rick brings unparalleled expertise to each episode. Expect in-depth interviews with top industry leaders, timeless insights, and the latest news in sports business. From sponsorship deals to market trends, Rick's expert commentary provides listeners with a comprehensive understanding of the strategies driving the sports industry. Subscribe now to stay informed and inspired by the stories and secrets behind the business of sports.

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#55- Breaking Barriers in Motorsports with Cindy Sisson

#55- Breaking Barriers in Motorsports with Cindy Sisson