Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies for companies in China. In this episode, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China and more.

Highlights of this episode:

1:03 The size of the company

4:33 What does it mean to work on brand strategy

6:27 Specific case of how to build a brand strategy

12:06 How does Steven prioritize so many branding options

17:24 The differences in marketing in B2B and B2C in China

23:57 What does Steven see as the most frequent missing parts among clients

32:14 Specific case of leveraging WeChat for B2B marketing

39:43 What sectors in B2B segments that should consider China

More about Brandigo Global: http://brandigo.com

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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