In this episode, Lydia debunks one of the most common myths in the online business world... that you need a certain number of subscribers before you can launch successfully.

She shares how her very first launch helped her grow from zero to 400 subscribers and enroll 95 paying students at the same time, without a library of lead magnets, a complicated funnel, or a large audience.

You’ll hear how live challenge launches functioned as her list-building strategy, why personal relationships mattered more than algorithms, and how launching can build both your email list and revenue simultaneously.

This episode is part of the 21-day From Purpose to Impact series and is a reminder that momentum comes from action, not waiting.

That’s how purpose turns into impact.

In this episode, Lydia covers:

• The myth that you need 250, 500, or 1,000 subscribers before launching
• Why waiting to “build a list first” can stall your online business
• How she grew from zero to 400 subscribers in her first launch
• How 95 students enrolled without a traditional lead magnet
• Why live challenges can serve as powerful lead magnets
• The importance of real-life relationships and personal connections
• The scrappy, boots-on-the-ground strategies she used to grow
• The simple growth model: Increase Reach, Increase Relationships, Increase Revenue

Reflection

• Are you waiting to launch because you believe your email list is too small?
• What relationships do you already have that could help you spread the word?
• What real pain point could you solve live instead of packaging into a PDF?

Free Resource

If you want to see the exact steps Lydia followed to go from zero subscribers to her first 400 email subscribers and 95 paying students, download her Online Revenue Roadmap.

This guide outlines the practical, step-by-step actions she took to move from idea to launch to revenue.

Download it here:
https://launchwithlydia.com/juststart

Follow the Podcast

This is Day 8 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next.

Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway.

Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey.

Submit your question at youronlinebusinessmentor.com

Access resources and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

https://instagram.com/lydiamartinbiz

https://youtube.com/@lydiamartinbiz

https://launchwithlydia.substack.com