Today, we sit down with Sarah Petty, founder of Sarah Petty Photography, a successful photography business specializing in portraiture and Joy of Marketing, which teaches photographers how to increase their profitability. She has also co-authored Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth and hosts the Worth Every Penny Podcast.

Sarah grew up in Illinois with a love for sports and eventually played division-one volleyball at the University of Memphis, where she majored in marketing. It was during a tumultuous time in Sarah’s pregnancy that she realized the importance of freedom and flexibility to pursue motherhood alongside her professional goals. This realization drew her towards her entrepreneurial lifestyle today.

Relevant Links

Sarah Petty’s LinkedIn

Sarah Petty’s Facebook

Sarah Petty’s Instagram

Joy of Marketing Website

Joy of Marketing Facebook Page

Sarah Petty Photography

Book - Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth by Sarah Petty and Erin Verbeck

Worth Every Penny Podcast

The University of Memphis

University of Memphis Women’s Volleyball

For Further Study

Inside Coca-Cola’s Marketing Strategy - Forbes, Paul Talbott (4/26/2019)

Why Coca-Cola’s ‘New Coke’ Flopped - History.com, Christopher Klein (3/13/2020) 

September 11 Attacks - History.com (9/11/2020)

Learn more about your ad choices. Visit megaphone.fm/adchoices