Emery Wells (CEO of Frame.io) joined Scott Britton and Andrei Newman on the Built By Humans podcast.

Here are some key takeaways from the conversation:

It’s very difficult to market something (and capture people’s attention) when you build in an iterative fashion.

Building a culture of excellence is incredibly difficult because excellence itself is relative.

Creating alignment and a shared commitment to excellence is one of the most important things a founder can do. 

Providing examples of excellence and setting an expectation of how long or hard it is to achieve is critical.

Centralization at scale is possible if you build the right systems. 

If quality was only linked to time and money, every company would have the same outcomes.