On this episode of Social Strategy Slayer, Jess Jacobsen discusses how different her life and business looked a year ago before she boldly claimed her niche: fitness businesses. She goes into depth on how claiming a specific niche gave her immense focus and freedom in creating content for both her marketing and her programing. Also, stay tuned to hear about how the reasons you are fearing niching down are actually the biggest benefits of doing it!  

“‘If I claim a niche am I excluding someone?’ That’s a really valid fear. You have to sit with it and get okay with the answer. When you do what you’ll realize is that actually that’s why claiming a niche is so important. So actually saying, I’m going to make myself the #1 person who does this for this kind of person, or for this kind of business, is the reason why you need to niche down. Because that actually opens you up to so much more.” -Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/