Today’s episode is all about the creative process! Our guest today has worked in an array of industries for some of the UK’s top agencies and has developed a set of skills and processes to ideate and produce digital PR campaigns that have consistently caught the attention of top-tier media outlets across the web.

In this episode, you'll learn how to…

Write effective, creative briefs

Ideate fun, shareable campaign ideas

Validate winning campaigns

Our guest is:

Iona Townsley, a digital PR professional, specializing in creative campaign ideation. She works with brands on end-to-end PR strategies. She’s worked in a variety of industries for some of the UK’s top agencies.

Things we talked about…

A Crash Course in Creative Ideation and Shareable Campaigns - BrightonSEO 2022 Online PR Show

The Grapevine- Iona’s newsletter