Today, I’m talking with Kai Davis, a business coach who helps entrepreneurs uncover hidden profits in their business without spending more on marketing. In addition to being a highly regarded coach and author, Kai is also the founder of the public relations agency Double Your Audience, and host of the podcasts “Make Money Online” and "Get More Clients." Kai was on this podcast back in episode 17 where we talked about using podcast appearances to grow your business. In that interview, we covered the specifics of how to maximize your opportunity as a podcast guest, but we didn’t discuss as much about how to get those interviews in the first place. Today we’re going to fix that by taking an in-depth look at how to use digital outreach strategies to land podcast appearances, guest posts, webinars, and all sorts of partnerships. If you’re interested in hearing a unique take on how to make traditional PR work and drive results in the digital world, then this is the episode for you.