On this episode, Tom is having a chat with Peter Vogel, the CEO of Leafwire, which is the world’s largest cannabis and hemp b2b networking platform. As you might be aware, posting, advertising, promoting, and even referring to cannabis or anything cannabis-related on social media can be difficult or is simply just not possible. Even LinkedIn (which tends to be more cannabis-friendly) has its restrictions, which is also discussed in this episode. Peter explains how Leafwire works, the different functions and features it has to offer, how it differentiates itself from other platforms (such as LinkedIn, Facebook, Instagram, etc.), and how it caters for the cannabis and hemp industries. He also discusses why the cannabis industry needs its own networking platform and what kind of people and businesses are using Leafwire. 

Peter also shares his own story of how he got into the cannabis space and how he believes the industry should enter and move forward in Europe. So if you’re in the cannabis or hemp industry and looking to network, then we highly recommend you go and create an account on Leafwire. If you’re not convinced just yet, then for sure you will be by the end of the episode!

Other topics discussed:

• How important is business networking in the cannabis industry?
• How difficult is it to advertise cannabis products and services only?
• How cannabis friendly are different social media?
• What does the process of creating a networking platform look like?
• Does the cannabis industry lack job portals?
• How is the psychedelics industry progressing in the US?
• Why is Leafwire specifically a business network?
• What topics and content are discussed on Leafwire?
• How many users are there on the platform?
• Why is it becoming difficult to advertise cannabis businesses on LinkedIn?
• How does Leafwire acquire new users?
• How to attract Investors?
• What is Leafwire’s business model?
• What are some of the new features?

Links:

Smells Like Business - www.smellslikebusiness.com

Leafwire - www.leafwire.com

LinkedIn - www.linkedin.com/company/leafwire/

Instagram - @Leafwire

Peter Vogel on Leafwire

Tom Pettit on Leafwire

Peter Vogel on LinkedIn

Tom Pettit on LinkedIn