In the latest episode, Michael sits down with Mikko Pihavaara, Head of Sales Partnerships & Hospitality at FC St. Pauli. Mikko shares how one of football’s most values-driven clubs approaches partnerships, hospitality, and community engagement through a circular and sustainable lens. They explore the unique identity of FC St. Pauli, the role of authentic collaboration in sports, and how football can serve as a powerful platform for driving cultural and environmental change.

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