Product Bakar

#55 Problem Framing: Why Some Build Products—and Others Just Tinker


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Most product failures aren’t execution problems — they’re framing problems.

Teams spend months building, iterating, and polishing…

only to realize they were solving the wrong problem all along.

In this episode of Product बकर (Season 4), we dive into one of the most underrated skills in product management — problem framing.

Through stories like Ford’s Edsel failure and the early days of Instagram, we explore why clarity of the problem matters more than speed of execution.

Because when the problem is wrong, even perfect execution won’t save you.

You’ll learn how to:

  • Move from vague ideas to clearly defined problems
  • Understand the context, constraints, and real impact of a problem
  • Use frameworks like How Might We (HMW), Jobs To Be Done (JTBD), and the 5 Whys
  • Identify whether you’re building something meaningful — or just tinkering

We also break down how companies like Google and Stripe approach problem framing in practice, and why great teams spend time getting the problem right before they build.

If you’ve ever shipped something that didn’t land the way you expected — this episode will change how you think.

Because the difference between builders and tinkerers isn’t effort.

It’s clarity.

And once you frame the problem right — the solution almost writes itself.

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Product BakarBy Rishikesh Kankal