Cindy Needham dug deep into her spiritual faith to navigate the journey of breast cancer and her recovery. She felt compelled to share what she’d learned, both with other women with breast cancer and anyone who was experiencing similar traumas. After writing a book, The Pink Mountain, she built a website with abundant free information and guides that created a sales funnel to her coaching programs. Cindy’s publishing journey can help anyone who writes how-to and self-help books.

Check out this show of Writing to Get Business to get the answers to these questions.

• What is the source of the power of Cindy’s inspirational book?

• How does she empower her readers?

• What is the value of creating the persona of an ideal reader?

• Is a book’s inspirational message necessarily limited to its narrow target audience?

• How did Cindy create opportunities to obtain coaching clients and students?

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