Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

#55 - Stephen Esketzis - How To Build A World-Class Conference For Marketers

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Steven Esketzis is an entrepreneur, digital marketer and sales funnel architect. He is the founder of multiple digital marketing companies, including the events company Digital Marketers Australia and the agency Media Property Collective. Obsessed with productivity, Steven is devoted to helping others grow their businesses using online marketing.

  • Bullet points
  • 00:44 - Intro
  • 02:45 - Phase one: launching the app
  • 06:45 - Phase two: interviewing DJs
  • 07:45 - Phase three: the platform
  • 09:14 - The beginning of the evolution: learning digital marketing
  • 10:55 - Pivoting to the next thing
  • 12:15 - Starting a new SEO job
  • 13:00 - Blogging about new software
  • 14:00 - Becoming Head of Content Marketing
  • 16:00 - Learning and growing skills
  • 17:43 - Building a team
  • 18:15 - Building sites
  • 20:00 - Monetizing content websites
  • 20:50 - The importance of link acquisition
  • 22:25 - Great tools for SEO
  • 23:00 - Outsourcing and automating the process
  • 23:35 - The first events
  • 28:25 - Event planning
  • 32:54 - Two types of audiences
  • 35:41 - The next thing: a new ecommerce business
  • 37:40- Rapid fire question round
  • 38:20 - What superhero would you be and why?
  • 38:50 - What is one thing that people incorrectly assume about you?
  • 39:58 - What is the most pointless subject taught at schools and what would you replace it with?
  • 41:40 - The most common mistakes in teaching marketing
  • 42:25 - What is one amazing act of kindness you either witnessed or done yourself?
  • 43:13 - What unusual or underrated food or drink should more people try out?43:54 - What is one mistake in your life and what did you learn from it?
  • 44:56 - What does the first 30 minutes of your day look like and when does it start?
  • 46:10 - What do you do or where do you go to get inspired?
  • 47:18 - Who do you idolize above everyone else and why?
  • 48:13 - What book do you read or gift the most?
  • 49:09 - What silly thing should people do more of?
  • 50:00 - If you could change one world problem with one wish, what would it be?
  • 50:26 - Would you rather always be 10 minutes late or always be 20 minutes early?
  • 51:16 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
  • 51:45 - What makes you happiest?
    • ...more
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