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#55 - Texas Edition Trucks – What does that mean?
This is a marketing gimmick that works. All the truck makers appreciate that almost 25% of all trucks are sold in Texas. They use the Texas State Fair as an annual testing ground and supersize their base truck models with niceties that Texans and other Americans will love – and then they call it the Texas Edition. The fellows discuss this as well the newfound potential impact of the Tesla Cybertruck. Enjoy!
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By Kevin Holder
4.7
2626 ratings
This is a marketing gimmick that works. All the truck makers appreciate that almost 25% of all trucks are sold in Texas. They use the Texas State Fair as an annual testing ground and supersize their base truck models with niceties that Texans and other Americans will love – and then they call it the Texas Edition. The fellows discuss this as well the newfound potential impact of the Tesla Cybertruck. Enjoy!