In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why using multiple marketing channels is crucial for client growth.
2. How viral marketing and referral programs can drive new client inquiries.
3. Tips for leveraging traditional media and unconventional PR for your business.
4. The benefits of using content and email marketing to build trust and authority.
5. How to stand out by adopting a 'blue ocean' strategy for your fitness business.