Build an Obsession Brand

#55: The Key Differences in Building a Product Brand vs. a Service Brand


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One of the most common things I see in this industry is some people treating their product-based brand as a service-based brand, or even vice versa: aka, people start a product and try to add being a coach or other service on top of it.

The result? Your messaging gets muddled, your to-do list multiplies, and all that extra effort still doesn't translate into an equal rise in sales.

In this episode, you will learn:

  • What the key differences are between product and service-based brands
  • How those differences actually look in practice, and
  • How to pivot your strategy towards your brand type in meaningful, practical ways

Find out more!

Download Your Product Growth Guide: Discover the three phases of a product brand's life cycle and identify where YOU are

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Build an Obsession BrandBy Maureen Mwangi

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