Kyle Cooper is the owner of Instruction Studio, a training, and development firm in Tooele, Utah. He lives in Tooele with his wife, Morgan, and 3 kids, Evelyn (8), Nelson (6), and George(4). Kyle’s passionate about education and using effective teaching methods to create a clear and memorable message.

Today we talk about:
👉 Training vs communication
👉 Value-based training vs function-based training
👉 Building learning objectives that actually sound interesting to learners
👉 How to discover and articulate the value that your learners really want
👉 Why value-based training is more than a simple WIFM statement

Resources:
👉 Value Exchange is Product Management (This is Product Management podcast episode)
👉 Merrill’s Principles of Instruction (Blog post summary of the article)
👉 Customer Education Manifesto (CELab) 

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