I sat down with Ezra Firestone a few months back as a part of a War Room presentation to talk about how I use data to create successful ads. After learning more about behavioral science, I wanted to apply that information to what my team was doing in their day to day. By setting up a tagging and testing system I was able to more accurately determine what part of each ad was working properly. I explain how you can implement this system and answer questions that War Room participants had about the process I use. 

What you’ll learn
-How to use micro and macro level data to determine what ads work
-The importance of your headline, destination, copy and creative
-Why you must be consistent with how you track data