In this episode of The Practicing Accountant, Doug and Dan dig into the results of a recent poll that asked accountants: What's stopping you from raising your prices? The answers may not surprise you—but they should motivate you.

They break down the top reasons firm owners avoid charging more: fear of losing clients, not knowing how to justify their price, feeling bad for charging more (seriously), and being too busy to even think about it. The guys explore why this happens, the psychological baggage accountants carry, and most importantly, how to overcome it.

They share real strategies to help you break the cycle:

Why "feeling bad" is holding back your business

How to stop being a commodity and start being valued

What to say when clients ask for an explanation

How to test higher prices (without risking your whole firm)

And the mindset shift that changes everything

🔥 Whether you’re buried in 1040s or managing a full client roster, this episode is your reminder that you have pricing power—if you know how to use it.

✅ Want to test pricing or rethink your model? We’re offering free coaching sessions recorded anonymously (or publicly) for the podcast. Sign up here

🔗 More resources at: https://www.thepracticingaccountant.com

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