According to the Pew Research Center, in January of 2018, 25 percent of American adults are on LinkedIn. In 2013, that number was at just 17%. Current usage is just a few percentage points away from Snapchat, as well as Twitter, Pinterest, and WhatsApp.

In other words, it’s not a wildly runaway popular network, but it certainly has a fairly dedicated usage base.

That same Pew report had a few other interesting takeaways — that unlike many social networks, there is an equal split between men and women on the network, and 50% of users have a college degree or more.

What I find particularly interesting is what Google search suggestions reveal about what people tend to think about LinkedIn. Those search suggestions include things such as:

Why would I want to use LinkedIn?

Is LinkedIn a dating site?

How many countries are on LinkedIn?

When I’m giving presentations about social media in my professional life as a social media manager, LinkedIn is often the network that I suggest people who quote-unquote “hate social media” maintain as a way of keeping some kind of online presence with a more professional bent. There is, of course, the constant debate of what a network “should” be versus what users create on and with the network.

This script may vary from the actual episode transcript.