Newer isn’t always better. Take your flashy new car which is like 90% computer at this point. It’s great... 

Until it breaks down and you need to hire Bill Gates to fix it. Anyone with a little skill could maintain an old car and fix it when there was a problem. 

Yet, in our pursuit of flashy new prospects, too many of us neglect to maintain our existing buyers, leaving them unhappy with their service and chasing them away.

Joey Coleman says this is unnecessary and easy to avoid — and he should know, he literally wrote the book on the subject, Never Lose a Customer Again.

He’s also the Chief Experience Composer at Design Symphony, a customer experience branding firm. And he came on the #FlipMyFunnel Podcast to let us know how we can stop hemorrhaging customers. 

Here’s what we’re unpacking today:

• Why VCs care about retention (and you should too)
• Why retention is just as important as acquisition
• The difference between customer experience and customer service
• Why retention is about performing for an audience
• 46 examples you can learn from

This post is based on a podcast with Joey Coleman. If you’d like to listen to the full episode, you can check it out here and below.

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