Why is it more important to understand that you are selling to a human than that you are selling a product?

The principles of sales are constant regardless of who you are dealing with or what you are selling. Salespeople need to learn this in order to achieve success in their careers.

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Professor Thom Coats.

Learn more about H2H sales, fundamentals of sales, confidence, and a lot more.

Become a Certified Authentic Persuader

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