There is no cut-and-dried way to create a cult-like following for your brand. But Chase Dimond, a trusted authority on email marketing, and I discuss a few key elements that attract loyal customers and the brands who do it well. We talk about how the most talked about people and brands rarely cause lukewarm reactions. He also reveals how his in-demand marketing agency will be amplifying the brands they’re working with during Q4. 

About the guest
Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, Structured has helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue. A few of their previous and current clients include: The Chive, IBEX, Original Grain, and CrossNet. Check out his new email marketing course here!

What you’ll learn
-Reasons to create a polarizing brand

-Why you should focus on first-party data

-The percentage of income you should be making from your email list

-How and why you should implement coverage across the customer’s journey