Pattern of Purpose

56: Copywriting Hacks for People Who “Aren’t Good at Writing”


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If there’s one common claim my clients make, it’s that they aren’t good at writing. Some will say flat out, “I’m not a good writer,” while others will admit that while they can do it for others, writing about themselves is impossible. Today I’m sharing 8 hacks that will help anyone get past the blank page.

 

On this episode, I share:

  • The differences between academic writing and marketing writing,
  • Lessons I used with my career coaching clients that apply to copywriting,
  • Tips for formatting text for ease of on-screen reading, and
  • How to make your written communication sound less stodgy.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

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Pattern of PurposeBy Kim Wensel