In this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us:

• How he uses humour and parody to stand out on LinkedIn
• How he creates content and manages his time on social media
• Selling silliness to serious stakeholders
• How his marketing has changed over the years
• What he'd do if he was just starting out
• Uncle Tony's response to clients that shift the goalposts

Say hi to Dave:

LinkedIn: daveharland
Twitter: @wordmancopy
Website: www.thewordman.co.uk

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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