Ayo Abbas started her Marketing Consultancy with verve and energy. Then, a few weeks later, a global pandemic hit which impacted Ayo's ability to grow the business as planned. Did it dampen her spirit? Not at all. Like many freelancers, Ayo had to dust herself down, look for the opportunities in front of her and grow her not let the world around her affect her new freelance business any more than it needed to. 

In this episode, Ayo candidly tells her story and shares her experiences to help any new freelancer, or experienced one, looking for diamonds in the rough to help their freelance business kick on. 

Ayo Abbas, Marketing Consultant, Abbas Marketing

I'm Ayo Abbas, marketing consultant and founder of Abbas Marketing.  I have 20 years' experience in B2B marketing and have represented many major construction and professional services firms and think there's a gap in the market for practical business advice for SMEs.  [email protected] or www.abbasmarketing.com

Links

Link to marketer without a brand - https://www.linkedin.com/posts/ayoabbas_branding-builtenvironment-marketing-activity-6758362378586349569-XMhM

Link to my website www.abbasmarketing.com

Link to Carilion blog https://www.abbasmarketing.com/blog/carillion-fall-construction-broken

Link to the Times piece (£) https://www.thetimes.co.uk/article/toxic-and-dysfunctional-industry-in-race-to-the-bottom-kmd8n7ct9