Today we interview the elusive Jordan Watson - Kiwi Dad behind the popular Youtube channel "How to Dad"

Jordan shot to fame after his video "how to hold a baby" went viral. 

Jordan talks to us about the following:

- how and why Jordan started 'How to Dad'

- what it feels like to have a video go 'viral'

- how social media has changed over time and how Jordan has changed his content

- how the structure of Jordan's career works

- what Jordan thinks the keys are to good social media campaigns in 2020

- how Jordan continues to keep his audience engaged

- Jordans book + the process behind his Ted Talk

- How Jordan comes up with fresh ideas and fresh content

- Misconceptions about Jordan

For more on Jordan check him out on every social media platform under "How to Dad"

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