There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why revenue alone is a misleading metric for fitness business success.
2. How to calculate average revenue, expenditure, and profit per member.
3. The importance of focusing on profit over revenue for long-term growth.
4. Actionable steps to cut costs and increase profit per member.
5. Retention benchmarks and strategies for a more scalable business.