Lounge Ruminator

56. Lounge Bite: Milk? Mylk? Malk?


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How do naming and branding decisions affect people’s willingness to adopt food substitutes?

Links and Show Notes
  • Omnivore
  • Tofu
  • Beyond Meat
  • List of meat substitutes
  • Better Cheddar vegan cheese image
  • Nut Mylk Base image
  • Almond milk
  • Pea protein
  • An Australian macadamia milk example (not a sponsor!)
  • For those confused by the last part of the title, here’s what malk is.
  • ...more
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    Lounge RuminatorBy Martin Feld

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