Today, I’m talking with Nathan Gotch, the founder of GotchSEO.com where he helps businesses earn more search traffic through SEO. If you read up on SEO, it seems like everybody is obsessed with links, and for good reason: backlinks have been the biggest factor in getting a page to rank. Nathan is here to say that while links matter, going into 2018 you need to broaden your focus. In our chat, Nathan lays out why the search landscape is changing, what that means for your SEO strategy and your business, and shares the specific tactics he is using to continue to rank for competitive keywords without 100s of links. When you’re building a real business, you can’t take the risk of using grey- and black-hat tactics and if you follow Nathan’s advice, you won’t have to.