Nir is a big thinker... and probably one of the foremost experts in habit forming technology in the world today. In fact, the M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

When I read his book, Hooked: How to Build Habit-Forming Products, I knew this was someone I wanted to talk more with - sharing his insights with you.

In the podcast, we talk about the trigger-response cycle, internal and external triggers, consumption, creativity, boredom, and how to break your own hooked cycle. It's really fantastic stuff that I know you'll enjoy!