Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International research business in China. In this episode, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China.

Highlights of this episode:

1:54 The size of the business

3:26 How does technology enable research

8:25 Why a big company would use MobileMeasure‘s technology rather than their own internal technology

12:00 How does the company’s solution leverage the market

18:00 The detailed explanation of company’s app

20:43 Has the company done anything with WeChat

25:23 The CMS system the company uses

27:20 Specific cases of clients

32:54 What is passive tracking and how does the company do with it

38:21 The gender proportion difference in India and China

40:00 Comparison of panels in India and China

45:00 Developing solutions in China is more efficient than in India

51:28 Trend of Chinese company entering Indian market

More about MobileMeasure Consultancy: http://www.mobile-measure.com

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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