How important is a personal brand? What makes up your personal brand and what does the future look like of applying for career opportunities? Jayden Kafanelis is the CEO and Co-Founder of Zygaverse. A start-up that is aiming to change the way we consider resumes and use them. He also is the author of Personal Brandology, a book that shares a specific framework to capitalise on every aspect of your personal brand. We chat about all things personal branding and Jayden shares valuable insights on the future of this space and how you can start to cultivate your brand now. You can follow his updates on LinkedIn and buy a copy of his book here.

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