Afrobility: Africa Tech and Business

#56: Thrive Agric - How the Agriculture platform evolved from crowdfunding to supporting smallholder farmers across Nigeria & Africa

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Overview: Today, we’re going to talk about Thrive Agric, the Nigerian Agricultural technology company - we’ll explore Thrive Agric's story across 5 areas:

  1. First we'll start with some context about African agriculture
  2. Thrive Agric's launch & early history
  3. Product & monetization strategy
  4. Competitive positioning & potential exit options
  5. Overall outlook

    6. This episode was recorded on September 25 2022


    Companies discussed: Thrive Agric, Apollo Agriculture & FarmCrowdy

    Business concepts discussed: Agricultural Technology (AgriTech or AgTech), smallholder farmers acquisition strategy, Agriculture financing, Crowdfunding, Agriculture value and supply chains & Debt financing

    Conversation highlights:

    • (10:41) - Africa Agriculture context
    • (19:38) -  Nigeria Agriculture context 
    • (26:14) - Nigeria crowdfunding backgroun
    • (32:30) - Founders’ background and launch story
    • (46:48) - Fundraising
    • (55:47) - Product and monetization strategy,
    • (1:09:15) - Competition & options for exit
    • (1:19:20) - Bankole’s overall thoughts and outlook
    • (1:24:45) - Olumide’s overall thoughts and outlook
    • (1:32:25) - Recommendations and small wins


      • Olumide’s recommendations & small wins:

      • Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at [email protected]
      • Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or food, please contact me for funding at [email protected]
      • Recommendation: Jim Rohn - How to change your life video - Incredible. He just drops non-stop knowledge bombs. Remarkable
      • Recommendation: Toucan chrome extension to learn languages
      • Small win: Exercise of writing 50 goals. Brought up a lot of interesting ideas. Shout to Alan Donegan for facilitating this
      • Other content: A Thrive Agric Story. One Farmer at a Time.


        • Bankole’s recommendations & small wins:

        Recommendation: AI And The Limits Of Language, Lindy Hacker News &  Lying For Money

        Small win: Strength workouts
        Other content: Asake - Mr Money with the vibe, ThriveAgricPR - product overview, Leadway Insurance response on Twitter, SEC Nigeria rules on Crowdfunding,  Invest Like The Best - Jeff Jordan & Kevin Systrom on Lex Fridman


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        Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju
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